Marketing side of the business

Hi Chris,
I am currently studying at Point Blank Music School working on a Marketing research assignment where I chose to analyze you. But on top of what I have found, I thought it would be interesting to get your point of view on what makes up your identity as a “brand” as someone solely focused on the music part of the business.
What do you think reels people into wanting a Lord Alge mix? And from your point of view, what aspects of you are the ones that captivate people into wanting to associate with you or follow in your footsteps? (aside from your extensive resume and experience as an engineer)

Thank you for your time and I hope to hear from you soon!