New studio - couple questions

Hey Candace, I’ve just opened a new 3 room studio and need some advice!

What are some steps one can take early to ensure success later when opening a new facility? Should I be investing in top gear early? Aesthetics vs functionality?

What advice can you give about hiring engineers and interns for a new studio? What should shadowing and training look like for new employees?

We’ve seen how the industry has shifted towards home studios and mobile recording; what changes can you see coming in the next couple years?

Thanks so much!

Hi Cody
a lot depends on what city you are in and the market in that city.
For example in a college town you may find a lot of indie bands, and local talent to help. Also advertising agencies that you can do commercials for.
As far as gear yes you will def need at the very least some good mic selections, a pt rig with up to date plug ins and IO capabilities for larger sessions.
Acoustics are really important so don’t skimp on design /building out the acoustic spaces. Aesthetics are def important as well, comfortable clean lounge areas where clients can eat and relax on breaks. a smoking area outside is a good idea too. I use the trade schools to get good interns, CRAS in AZ, Blackbird in Nashville, and in LA I pull from MI, USC, UCLA as well as many other schools around the country. Become friends with the placement counselors at these school and establish a high standard of who you are willing to take on. I still bring in at entry level and train up from within whenever possible, although I have hired more experienced outside assts when needed. The interns become runners and help with set ups and tear downs, as they learn, they then “3rd” on larger string dates & tracking dates. They learn from the more experienced staff assts the differences in flow between rock, hip hop and scoring sessions.
As far as what we offer vs a home studio are larger acoustic spaces, rare vintage gear, mics,chambers, plates etc. Large format analog consoles as well as service service service…
Commercial studios are like hotels with technology and client service is key. I think since it would be hard to do a 60 piece string date or a big band etc in a home studio that places like east West will be around for awhile.
It also helps when producers and engineers educate their clients as to the importance of these types of studios. There’s great music coming from artists in home studios on their own BUT if they come into a place like East West they quickly understand the value of what we have to offer. The best thing you can do is make your place stand out in all the areas that you can.